German playground-equipment makers Berliner Seilfabrik has chosen Greenville, South Carolina, for its new U.S. sales headquarters and distribution operation. The company manufactures “living playgrounds,” intricately designed modular playscapes in a variety of unique designs and shapes, made from galvanized steel wires covered with external rope strands of Polyamid yarns (carpet yarn).

Berliner Seilfabrik’s South Carolina facility will cater to the needs of dealers across the United States, and also serve as a distribution point for product arriving through the Port of Charleston, according to David Koehler, president of Berliner Seilfabrik.

“We examined numerous markets around the country, including New York, Chicago, and Atlanta, before deciding to establish this sales headquarters here in Greenville,” said Koehler.  “We see a tremendous market opportunity here in the United States for our product line and felt that Greenville’s excellent value and quality of life for our team, its East Coast location, Port of Charleston accessibility, and interstate access made it an ideal location for our operations.”

Additionally, according to a company spokesperson, the Greenville Area Development Corporation was particularly helpful in providing background on the community, reviewing facilities, assisting with visas and introductions to the business community, and other facets of the start-up process.